The Story Behind PKD The Label
Rooted in heritage. Inspired by sisterhood. Created for women everywhere.
PKD The Label began in Vienna, Austria, with three sisters, our mother's jewellery box and countless childhood afternoons spent playing dress-up.
Growing up, my sisters and I were captivated by the vibrant colours, intricate details and timeless beauty of Indian jewellery. What began as a childhood fascination grew into a lifelong appreciation for our heritage and the artistry behind it.
Named after the initials of Priya, Kannu and Daisy, PKD is a heartfelt tribute to our sisterhood. Today, with us living across Australia, the United Kingdom and Austria, the brand keeps us connected through the culture, traditions and memories we share.
At PKD, we bring together traditional Indian artistry and contemporary styling through our curated collections of statement jewellery and bags. We believe accessories are more than finishing touches; they're a way to express individuality, celebrate heritage and create lasting memories.
Whether you're embracing your South Asian roots, discovering the beauty of Indian craftsmanship or simply looking for something that feels uniquely you, there's a place for you at PKD.
What began as a tribute to three sisters has grown into a celebration of women, culture and connection across the globe.
Three sisters. One shared story. A world of women to celebrate.
Welcome to PKD The Label.